GOGO Events
For this role, I planned and created engaging digital content across GOGO’s Instagram, Facebook, and LinkedIn channels. I developed strategies that aligned with the organisation’s external event schedule and social impact goals, while ensuring brand consistency. My work included publishing post-event contents, internal updates and launching an ongoing campaign for 25th Anniversary. I monitored performance through Meta Business Suite, adapting strategies based on data insights to maximise reach and engagement.
Social Media Content Manager
Materials Developed
Learn more about the background research I conducted in the beginning of my placement and the strategies I followed for this role.
Content Plans
Weekly content plan - Created to give weekly post ideas for event managers that reflects their day to day activities and GOGO's internal work culture. Download the document here.
BCorp Month - Using the social assets provided by B Lab, I created this plan to mark GOGO's involvement in amplifying the messages of BCorp Month. Download the material here.
GOGO Marketing Strategy
This is the marketing strategy I created for GOGO Events
Social Media Audit
This section contains background research including performance of communication platforms, and their recommendations. Download the material here.
Strategic & Creative Posts
Outcomes
The goal of this post was to reflect on major achievements and moments in 2024 in a visually appealing way.
I created this video through Canva and relied on GOGO's brand identity in choosing themed colours. To evoke a sense of nostalgia, I used polaroid frames for each pictures.
The goal of this post was to announce GOGO Event's 25th Anniversary and generate hype for the upcoming events. The post is pinned to Instagram grid to showcase GOGO's legacy for every profile visitor.
The goal of this post was to promote awareness for Tix for Next to Nix program that GOGO was part of and to encourage community members to register. It also highlights GOGO Events’ continued commitment to accessibility and inclusive arts participation.
Social Media is the main communication channel for GOGO Events. These contents was published to update stakeholders and bring in potential clients for GOGO.
Click on each title to visit the post live.
The goal of this post was to increase accessibility and reach of GOGO's Impact report across social platforms, turning data into compelling visual storytelling. The carousal features key metrics and encourages stakeholder to read the full report, conveying GOGO's transparency.
The goal of this post was to acknowledge the beginning of BCorp Month, again reflecting on GOGO's credentials.
The goal of this post was to demonstrate GOGO's alignment with BCorp through it work. The pre-made carousal from BCorp corporation was re-edited to be tailored to GOGO's stakeholders.
The goal of this post was to engage audiences emotionally while reflecting GOGO’s inclusive values and community spirit. The captions aimed to celebrate motherhood in all different forms.
The tile was designed in Canva and I implemented GOGO's yellow and pink for brand consistency.
Events Posts
This a post-event post of the AHA Awards 2024 event. The goal of this post was to increase visibility among hospitality stakeholders and showcase GOGO’s event delivery capabilities.
The goal of this post was to highlight GOGO’s event management services and strengthen connections with corporate clients.
This post aimed to showcase the services GOGO provided at the event and demonstrate its commitment to philanthropy. The pictures posted were not only event highlights but also behind-the-scenes of staff working, reiterating the hard work that goes into every event.
The post is about the community picnic GOGO organised for International Women's Day for acquaintances of GOGO Foundation. This post aimed to celebrate IWD meaningfully while positioning GOGO as a workplace that supports women every day—not just on IWD.
IWD breakfast by Charles Sturt Council
The goal of this post was to showcase GOGO’s leadership in social change and gender advocacy, while recognising the organisation’s involvement in community and government-supported IWD events. It also positioned Sarah—and GOGO—as a voice for progress and inclusion.
The aim of this post demonstrate GOGO’s engagement with forward-thinking, impact-driven communities and actual involvement in acquiring insights for generating impact framework.
The goal of this post was to highlight the scale and professionalism of GOGO’s event delivery, while celebrating its alignment with health and research organisations.